Daily Mortgage Updates


It’s time….let’s work on it together! Find out what sales price you can afford and what payment you are comfortable with for free. I am here to help….call me today 480-248-9008 or apply on my online application link below.

My Online Application Link


If I were considering financing/refinancing a home, I would….
Lock if my closing were taking place within 7 days…
Lock if my closing were taking place between 8 and 20 days…
Lock if my closing were taking place between 21 and 60 days…
Float if my closing were taking place over 60 days from now…

Tuesday’s bond market has opened well in positive territory following more stock selling yesterday. The major stock indexes are in positive territory during early trading, but have recovered only a small portion of yesterday’s 223 point loss in the Dow and 62 points in the Nasdaq. The Dow is currently up 42 points while the Nasdaq has gained 13 points. The bond market is currently up 18/32 (2.22%), which should improve this morning’s mortgage rates by approximately .250 of a discount point if comparing to Friday’s morning pricing. The bond market was closed yesterday for the Columbus Day holiday, but the stock markets were open for business.

There is no relevant economic data set for release today. This morning’s bond strength is mostly due to yesterday’s stock selling and some economic news from overseas that indicated slower economic growth. There is no doubt that bonds have rallied and mortgage rates have moved noticeably lower over the past week or so. However, I am not comfortable shifting to a less conservative stance towards rates just on this move alone. We are due for some profit-taking and possibly a sizable upward move in my opinion. If I was closing on a loan in the near future, I would seriously consider locking at these low rates before that move comes. There may or may not be a little more improvement, but the risk of a sizable upward spike in rates outweighs the potential gain of continuing to float much longer in my opinion.

We have three reports scheduled for tomorrow, all of which are considered highly relevant to bonds and mortgage pricing. September’s Retail Sales report is the first at 8:30 AM ET tomorrow morning. It measures consumer level sales and is very important to the markets because consumer spending makes up over two-thirds of the U.S. economy. If consumer level spending is strong, overall economic growth is likely to be stronger, making bonds less attractive to investors. If we see weaker than expected readings in this report, the bond market should respond favorably and mortgage rates should drop again tomorrow. Current forecasts are calling for a 0.2% decline in sales. Good news for the bond market and mortgage pricing would be a larger decline.

Also set for release at 8:30 AM ET tomorrow is September’s Producer Price Index (PPI). This index measures inflationary pressures at the manufacturing level of the economy and is also considered to be highly important to the bond market. Analysts are expecting to see a rise of 0.1% in the overall index and an increase of 0.1% in the more important core data reading. A larger than expected increase in the core reading could raise inflation concerns, pushing bond prices lower and mortgage rates higher. Inflation is the number one nemesis of the bond market because it erodes the value of a bond’s future fixed interest payments. When inflation is a threat, even down the road, bonds sell for discounted prices that push their yields higher. And since mortgage rates tend to follow bond yields, this leads to higher rates for mortgage borrowers.

The third and final relevant report of the day is the Federal Reserve’s Beige Book, which is named simply after the color of its cover. This report details economic conditions throughout the U.S. by Federal Reserve region. It is relied upon heavily by the Fed to determine monetary policy during their FOMC meetings. If it shows surprisingly softer economic activity since the last report, the bond market may thrive and mortgage rates could drop shortly after the 2:00 PM ET release. If it reveals signs of inflation growing or rapidly expanding economic activity in many regions, we could see mortgage rates revise higher tomorrow afternoon.

Overall, it appears tomorrow is an easy label for the most important day of the week although today’s unexpected bond rally makes today a worthy opponent also. In addition to the economic data this week, there are many companies posting earning reports, including some big names such as Citigroup, GE and Intel. If the corporate earnings releases are generally weaker than forecasts, stocks may suffer, making bonds more appealing to investors. The end result would likely be an improvement in rates. The flip side though is stronger than expected earnings that drive stocks higher, pushing bond prices lower and mortgage rates upward. Accordingly, please maintain contact with your mortgage professional if still floating an interest rate.

How To Buy Your First Home & 9 Buyer Traps To Avoid


How To Buy Your First Home


9 Buyer Traps to Avoid

 Houses For Sale

    When first time home buyers area looking for houses for sale, sometimes it is difficult to know where to start.  Finding houses for sale, is the easy part.  There are a few things that one can do first to help make the home buying process very simple and fun.  Our buyer education program “The RWA Buyer” and free library of resources and tools help make the home buying process simple and rewarding.  As a “RWA Buyer” or Ready Willing & Able home buyer, you will receive a few free gifts from our team.  Home warranties, closing costs and Advanced Online Home Search Tools are just a few of the benefits provided by our team.  We are excited for you as you take the next towards home ownership.


Fill Out The Information Below

And Receive Your Free Report Instantly

pick my brainNew Picture (15)May2013-41what agent to pickhomesmart logoNew Picture (5)

What the Housing Market is doing…. Looking at the Numbers

Preparing your home to sellWhat is the housing market doing?

The quick video is great for a fast look at what is going on but lets take a more in depth look at what the Arizona residential real estate market is doing.  (see KEY A) The chart below gives us some very valuable data about the phoenix housing market.  It shows us in detail what the absorption rates for the housing market are by specific price range.  We also can look at the Pending ratios to show us the expected market growth and movement.  In this discussion we will focus on the 3 most popular price ranges.  $200k – $249k / $250k – $300k / and $300k – $400k.  These 3 price ranges are where the most homes are sold and the most homes are listed.  If you are a home buyer it is very likely you will be in this price range.  This information should help educate you on what to expect when making an offer.  Most home buyers like to get deals on their home purchase.  Now you will know what kind of discount to expect.

“Key A”

New Picture

Price Range Number 1 ($200k – $249k)

your homes value   There are currently 2,613 homes that are listed for sale between the price range of $200k – $249k.  There are currently 867 homes that have accepted an offer and are now pending.   If we take 867 pending homes and divide it by 2,613 active listings we get a 33.2% Pending ratio.  Meaning of the homes listed right now, only 33.2% of those homes are likely to get an offer.  For every 3 homes that are listed 1 home has a chance of getting an offer on it.

The average list price for this price range of homes for sale is $225,714 and the average sales price is only $220,723.  That means on average, home sellers are  getting 97.8% of their list price.  This translates to seller’s losing $5,000 on the sale price and  very likely they lose another $5,000 with assisting a buyer with closing costs.  Meaning home sellers are losing on average about $10,000 from where they list their home with the suggestions of real estate agent, to when they sell their home to a new buyer.  Part of this may be due to the supply vs demand for the price range of homes (see key #2 below)  There currently is a 3.4 month supply of homes and the average days on market is 64.  Hiring the wrong agent can cost you Thou$and$.

Ill get the job done

Price Range Number 2 ($250k – $300k)

As we climb in price we see a the numbers drop slightly more.  A reason for this is usually as we get in the higher price range home buyers are more educated as they have been through the process, their families are growing and they are more fiscally responsible and more selective in the home they want.  There are currently 2,212expired 2 active single family homes for sale in this price range in Maricopa County and 633  pending single family homes. This gives us a 28.6% pending ratio.  This means out of every 3 to 4 homes listed 1 will get an offer each month. The average list price is $275,381 and the average sales price is $268,970. That is 97.7% sales price : list price.

What I also want you to look at on “Key A” is the number of Expired homes for the last 12 months since today August 20th 2014.  This price range had 1,045 single family homes never got an offer and expired.  This is a top 3 price range for selling a home and 87 homes each month on average expire from active status.  Of the current active homes in this price range 2,212, 4% are going to expire without an offer based on the averages.

Price Range Number 3 ($300k – $400k)

This is the price range that is key for move up home buyer’s.  Home owner’s usually have purchased a home when they were younger and over time have either gotten married, had children or New Picture (6)advanced it career.  They are now ready for a larger home .  If you have another home to sell or rent out and keep as a long term investment, it is important to talk with a professional real estate agent and get the facts and details for what is best for your situation, lifestyle and goals.  As a professional, I have a vast knowledge of both residential resale and rental markets.  I can help guide you down the path you feel is best for you.

It’s time to look at the numbers.  In this price range we have a larger gap of $100,000.  There are currently 3,209 homes listed for sale and 672 pending properties.  That is a 20.9% pending ratio or 1 out of 5 homes listed is likely to get an offer.  There is a 5.4 month supply (see key B) , meaning the supply and demand is more in the favor of the buyer.  That is why we see  a $9,000 difference in average sales price to average list price.  The average list price is $348,025 and the average sales price is $339,004 and homes sit on the market on average 76 days.

(Key B) How to Price Your Home

0-2 Months Inventory-Price with the Market to 10% above Market

3-4 Months Inventory-Price Aggressively with the Market

5-6 Months Inventory-Price with the Market to 5% below Market

7-12 Months Inventory-Price 10% below Market

12+ Months Inventory-Price 10% + Below Market

prepared to work for youFor more information about your home and its value please contact me for a Free Market analysis on your home today.



Thank you for reading about Low Down Payments For Homes For Sale in Gilbert AZ 85044. 

 Provided courtesy of the Bradley Potter, PLLC Home Selling Team
Homesmart Realty
Hire a positive and proactive Team of Realtors to help you find your next home!
Call or text 480-239-5468 for information on Buyer’s Representation Services
Search entire Arizona MLS for FREE at www.MyPhoenixAreaHomes.com/search
Get a FREE report on YOUR HOME’s Value at www.MyPhoenixareahomes.com/sell
Like us on Facebook! Facebook.com/BradleyPotterteam

Why my Great Home didn’t sell and it Expired?

Why Great Home’s Don’t Sell And Exactly What To Do Next to Sell Your Home Fast!

expired 2   I hope you enjoy this article.  It will be unlike any other you’ve read before.  When you are done reading it, you will be crystal clear on how to sell your home quick once and for all and likely sell it for more money than expected.

    We will cover the following topics together:

*The # 1 secret to selling for up to 18% more money

* Why the CMA should not be used to determine the price of your home and exactly how you should set your price to attract the highest offer.

*What it takes to make your house stand out from the competition, drive up demand and attract the highest price.Ill get the job done

* How to get agent “excited” about selling your home.

* The #1 most mismanaged variable in the home sale: Negotiation.

* How to determine if your home will be targeting the largest number of qualified buyers

* What mistakes to avoid when hiring an agent

Quick Introduction

The national association of Expert Advisors conducted a nationwide study over the past two years that revealed a proven, repeatable system to sell your home for up to 18% more money than the methods of traditional real estate agents. What you will learn in this controversial report has been highly guarded by the real estate industry for over 105 years.  You are about to learn what most real estate agents will never tell you about how to sell your home fast and for the most money.

Let’s start with some shocking statistics you may not have know about the real estate industry, and why up to 58.4% of homes that go on the market fail to sell.

* The average real estate agent only sells 6-8 homes a year

* The average real estate agent is only required to take between 90 and 500 hours of training to begin selling real estate.

* The average real estate agent spends less than $150 per month in marketing and promotion of their business

* The typical accepted offer an average agent will negotiate is 11% below your original asking price.

The Laws of Selling a Home

We will now go over each law and provide a brief description.  The full detailed report is available in PDF form.  Just contact us and request the “Why Great Homes Don’t Sell” report or fill out the contact form on this page.

Law 1:  Law of Expertise –  While the technology that is used in the real estate industry today is extremely current and effective in helping buyers and sellers navigate the overall real estate landscape, the same thing can’t be said about the strategies traditionally employed to help you determine the best price at which to sell your home.setting your list price

You see, the same protocol for pricing that’s been used for hundreds of years, a Comparative Market Analysis (CMA). It’s still being used today and it’s literally killing sellers’ ability to maximize the sales price of their home.

In fact, using the CMA is so detrimental to sellers getting top dollar, that the average sale-to-list pirce of a home across the country is only 89%.  A full 11% less than the original asking price and worth about $16,210 to average home seller that past couple years.

As a Certified Home Selling Advisor, under the Law of Expertise,pick my brain I will consider as many as 27 separate outside threats to the likelihood that your home will sell at a specific price.  Included in the list of threats are:

* Economic Indicators – What bearing does the overall local and state economy have on the housing market in your area?

* Trends Analysis – Are the current market trends more or less favorable for the style, location, demand, etc for your home?

* Absorption rates with in local market – Is there regular consumption of homes in your local market, and if so , how many homes a month are being purchased?

* Inventory of Short Sale Properties & Bank Owned – How many homes are distressed sales, like short sales, in your area and what effect are they having on the overall prices of homes in your market?

* Rent vs Buy Trends – Are people more inclined to buy a home or rent property in your market and if so, what is the ratio of rents to purchases in your area?

* Job stability in Market/Unemployment – Is there a stable job market in your area or are major employers coming to or leaving your area at the time you want to sell your home?

LAW # 2: Law of Differentiation – A proper differentiation strategy can get you up to 18% more for your home.what agent to pick

Albert Einstein said, “The definition of insanity is doing the same thing over and over again, expecting different results.”  Nowhere does this definition hold truer than in the real estate industry.

To get you maximum differentiation and up to 18% more for your home, as a Certified Home Selling Expert I use a four pronged approach.

1) Expert Staging Advice – Access to a professional staging expert who will consult with you to determine what, if anything, needs improvement in your home to make it show the best while on the market.  Market research shows professionally staged homes sell in as little as 30 days and for up to 6 -10% more than homes not professionally staged.  This is a critical first step in the differentiation process.

2) Quality of Life Upgrade Analysis – In order to drive the perceived value of your home up as high as possible, as a Certified Home Selling Advisor, I will evaluate any possible upgrades required.  Then I will recommend, if necessary any upgrades and help you arrange the lowest price guaranteed on any work needed to complete the required upgrades.  Please note that upgrades are not required on all homes sales to achieve maximum differentiation.

3) Professional Pre-Inspection – Knowing what pitfalls you’ll Preparing your home to sellencounter with an inspection and getting them resolved prior to listing your home can save you as much as 2 to 4 % in repair costs.  Subsequently, I will help you as a Certified Home Selling Advisor get a home inspection to head off any major issues that might come up.  In addition to cost savings on repairs, a pre- inspection will reveal any  “deal killers” and positoins your home to attract a higher offer.

4) Home Warranty – Offering a home warranty to perspective buyers helps your home sell faster and for up to 2.2% more. Additionally, you get coverage on the major mechanical systems in your home while it’s on the market to protect you from any unexpected issues that might arise during the listing and selling period.  The peace of mind a home warranty offers you and the prospective buyers on your listing is literally priceless.

    Differentiation when listing and selling your home in is not optional when it comes to helping you get top dollar from your home.  As a Certified Home Selling Advisor, I know how to help you achieve maximum differentiation and capitalize on it to get you up to 18% more for your home.

Law # 3 : Law of Exposure – Exposing your home to the largest number of qualified buyers gets you the best possible price for your home.

Most agents only invest 10% of their income on marketing and systems to run their business.  With the average real estate netting about $25,000 a year in 2011, he/she only invests about $150 per month to run his/her business, including marketing for your home which is certainly not sufficient to get your home the exposure it needs to attract the largest number of qualified leads.

To get the details on all 7 laws click here to request your free report on Why Great Homes Don’t Sell.  Or fill out the contact form below.

your homes value


By Bradley Potter, PLLC

Homesmart Realty




Monthly Housing Market Updates for Phoenix Arizona & Surrounding Area

This Month’s Market Updates

August 12, 2014

In an ongoing effort to post consistent and timely Phoenix housing market updates.  I have provided the educational  video above.  It provides a concise market snapshot from statistics provided by the Arizona Regional Multiple Listing Service.  It is my goal to continue to provide current information on the phoenix housing market and keep both home buyer’s and home seller’s educated on the current trends.


May2013-37   Lets Take a look at specific cities and what the numbers are doing to be more focused on a specific area.  The city we are going to focus on is Gilbert.  We can see the absorption rate is 3.8 months which supports slow growth in the residential market in Gilbert Arizona. The average List price is up 7% from last year and the average sales price is up 4.5% from last year with a current price of $256,110 for the beautiful city of Gilbert Arizona.  To view current Gilbert homes for sale see the links below.


Gilbert Homes Listings Search

Finally let’s talk about the 3rd largest city in Arizona.  The city of Mesa is amazing and it’s leading the charge in growth and development thanks to the Mayor Alex Finter . The Mesa housing market is in even higher  demand with a monthly supply of 3.41% which supports slow continued growth in the residential market in Mesa Arizona. The average List price is up 13.18% from last year and the average sales price is also up at 5.92% from last year with a current price of $206,275 for the beautiful city of Mesa Arizona.  To view current Mesa homes for sale see the links below.

mesa-page-002Mesa homes Listings Search

Master Planned Golf Communities Las Sendas vs Red Mountain Village & Red Mtn Ranch

Las Sendas vs Red Mountain Village & Red Mtn Ranch


Las Sendas


Chart Temporarily Unavailable

Las Sendas is located in the beautiful city of Mesa Arizona.  Mesa is currently the 2nd most populated city in Maricopa County behind Phoenix.  Mesa in the last few years has be growing and developing into an excellent city. Las Sendas is minutes away from the 202 Free way, 20 min from the salt river, 25 minutes from majestic Saguaro Lake and 15 minutes from Mesa Riverview Shopping and Entertainment.  Mesa Riverview hosts the Bass Pro Shop, Toby Keith’s Bar and a variety of other shopping and entertainment for everyone to enjoy.May2013-41

Las Sendas Currently has 3,808 Single family homes in the subdivision. 2,100 of the homes are single story properties and 1,708 homes are 2 stories or more. As of August 2014 the Average Listing Price on a single family home for sale in Las Sendas is $714,498 and the average size is approximately 3,405 sq feet. The current active listings are sitting on the market for approximately 114 days and listed at $189 a sq foot.Phoenix Area Homes

There have been 151 homes sold over the past 12 months. The average list price of the homes that sold was $493,306. The average sales price was $475,304, meaning homes are selling for 96.3% of what they are listed for. The average size for homes that have sold is 2,735. They are selling for $172 a sq foot and are on the market for approximately 88 days on average.

Las Sendas Golf Club offers membership programs to support the area including annual, seasonal (6 month), associate (under 40 years of age) and corporate memberships. We offer a no questions asked 100% refundable deposit initiation fee. The refundable deposit initiation fee increases $1,000 for every 5 new members that join the Club. Please inquire about the current initiation deposit fee structure.

Member Category Monthly Dues –
Primary Member
Monthly Dues –
Family Member(s)*
Annual $349 $115
Seasonal $466 $174

*Family member(s) include juniors under the age of 22.


Red Mountain Village & Red Mountain Ranch

Chart Temporarily Unavailable


Red Mountain Ranch & Red Mountain Village is located in Mesa Arizona. The community is just a few miles from our other community of discussion Las Sendas.  Red Mountain Village and Red Mountain Ranch is also minutes away from the 202 Free way, 20 min from the salt river, 25 minutes from majestic Saguaro Lake and 15 minutes from Mesa Riverview Shopping and Entertainment.  Mesa Riverview hosts the Bass Pro Shop, Toby Keith’s Bar and a variety of other shopping and entertainment for everyone to enjoy.find-a-home

The Red Mountain Ranch & Red Mountain Village communities. The community is primarily a single story home provider. There are 920 single story homes and only 390 multi level homes. As of August 2014 the Average Listing Price for resale on a  home in Red Mountain Ranch & Red Mountain Village is $448,3530 and the average size is approximately 2,815 sq feet. The current active listings are sitting on the market for approximately 86 days and listed at $151 a sq foot.

There have been 81 homes sold over the past 12 months in the resale market. The average list price of the homes that sold was $324,233. The average sales price was $314,514 meaning homes are selling for 97% of what they are listed for. The average size for homes that have sold is 2,237. They are selling for $143 a sq foot and are on the market for approximately 79 days on average.

school reports 2

Membership Categories  For Red Mountain Ranch Country Club

RMRCC is proud to offer over seven different categories of memberships, ranging from golf to tennis and social. Click Here to view a PDF document of all of the offered memberships, plus their respective pricing.

If you are interested in either of these communities contact us today to go over your home buying goals.  You will appreciate all our free home buyer services

What is Happening in the Arizona Housing Market August 2014

New Picture (9)

The market continues to cruise at a moderate pace with 6,114 total resales in Maricopa County for July. REO closed was 367 which is 6%. Short sales closed were 214 which is 4% and normal sales closed was 5,533 which is 90%. Pending inventory is at 8,448 with REO pending at 450 which is 5% and short sales pending at 1,366 which is 16% and normal pending at 6,631 which is 79%. Active inventory in Maricopa County is down again slightly to 19,457. REO active is 644 and short sale active is also at 693 which is 3% each. Normal active is at 18,124 which is 94%.

school reports 2Home buyers and Home Sellers get started now.  Utilize our Free services and excellent resources for excellent information on the community you want to know about.